One brief. A different LinkedIn post for every employee, in their own voice.

Postfox in 30 seconds

• Same caption, ten profiles. Their network reads it as spam.
• You end up chasing people in Slack to share the company page's posts.
• By month two, it's the same three people posting.

Employee advocacy without the copy-paste.

1. 1

   Set up your team.

   Invite people by email, and connect your company's Slack if you use it. Each person answers four questions about their work: one in their own words, three yes or no. About two minutes.

2. 2

   Write one brief.

   Say what the campaign is about, add any documents or link it should draw on, and choose who it goes to. What your company must never claim is set once in its settings, and holds for every campaign. No content library to keep stocked.

   
3. 3

   Postfox writes a different post for each person.

   Postfox gives each person their own angle on the brief, and writes their post in their voice from what they told it about their work. When a brief is too narrow for everyone to have their own angle, the campaign page says so. Anything it can't trace is marked for them to check.

   
4. 4

   Each person approves their own.

   Their post reaches them in Slack or by email. In Slack, approving is one click. They can also edit it in Postfox first, or say Not this time.

   Postfox

   

   PostfoxApp9:30 AM

   Hi Mei. Here is a post written for you at Acme, for the campaign The handoff report. What you told us about yourself stays yours: your company cannot read it.

   ---

   I was building the part of the product that turns a sales call summary into the first checklist a new customer sees. My assumption was that parsing would be the hard part. It wasn't. The hard part was that half the notes never said what the customer was trying to get done. The information was simply absent, which meant there was nothing to turn into a checklist. At Acme, we published a report this month on handoffs from sales to customer success, and what we found in the notes people actually write. We added one required field to the deal form instead of writing more code. If you work anywhere near this problem, it is worth reading: https://acme.example/handoff-report?utm_source=linkedin&utm_medium=social&utm_campaign=the-handoff-report&utm_content=h6r8q4

   Drafted with AI, subject to our privacy policy. Check it, and edit anything before it goes out.

   ⚠️ One detail to check before this goes out • Detail: "The information was simply absent," (You told us the notes never say what the customer is trying to get done, not that the information was simply absent.)

   Check the details and approveEdit it firstNot this time

   Nothing goes out until you approve it. Ignoring this is a real answer, and the post simply does not run.

5. 5

   It goes out at their time.

   Approved posts publish through LinkedIn's official API, from each person's own account, at the times they chose, and appear on the company calendar in Postfox.

   

• Only the author can publish.

  Each post goes out from its author's own LinkedIn account, and only once they approve it. Admins can't approve, edit or publish it for them.

• Details are flagged.

  Before anyone approves, Postfox checks every sentence against the brief and the author's own words, and flags anything it can't trace: a figure, a name, a date, a reaction they never had. The author has the final word.

• Your company's rules hold.

  Every draft is written with your list of what the company must never claim, and every version Postfox writes is checked against it.

• Official LinkedIn API only.

  No browser extension, no scraping, and never anyone's LinkedIn password.

Your data is never used to train AI models, by Postfox or by its model provider. Data processing agreement on request. Write to hello@postfox.ai.

If people approve at least half of the posts written for them in the first campaign, the second campaign is free too, on the same terms.

Pay monthly or yearly, and add or remove people anytime.