If you're looking at Oktopost for employee advocacy and wondering whether a full social media management platform fits a team of twenty, this page puts the two side by side. Oktopost is built for B2B marketing teams that run social media at scale, with employee advocacy as one part of it. Postfox does one thing: it helps a small team post on LinkedIn about their own work, with a price you can read before you talk to anyone.
Oktopost vs Postfox at a glance
| Oktopost | Postfox | |
|---|---|---|
| Built for | Mid-market and enterprise B2B marketing teams; it says it specializes in companies with at least 200 employees | Small teams on LinkedIn. Each plan includes 10 people. |
| Pricing | Two annual plans, Professional and Advanced, quoted after a call; the quote depends on team size and add-ons. No prices on its pricing page. | Public. $190/month for 10 people, then $19 per extra person. Yearly: $1,800 for 10 people, then $180 per extra person. You pay for people who accepted their invitation. |
| Commitment | Annual plans | Monthly or yearly. Monthly plans can be cancelled anytime, effective at the end of the billing period. |
| Getting started | A 40-minute demo or a quote call. A customer success manager, onboarding and training. | Self-serve sign-up, no sales call. First campaign free for up to 10 people. |
| How posts are created | Employees share pre-approved company content from an advocacy board. Its Advocacy Agent rewrites that content in each employee's voice, for them to approve or to post on autopilot. | One brief per campaign. Postfox writes a different post for each person, from what they told it about their own work. |
| Networks | LinkedIn first, with X, Facebook, Instagram, Xing, WhatsApp and others from the advocacy board | LinkedIn only, through the official LinkedIn API |
| Where people approve or share | The web advocacy board, iOS and Android apps, Microsoft Teams, Slack messages and email notifications | Slack or email. Each person approves, edits or declines their own post; editing opens it in Postfox. |
Oktopost information from oktopost.com/pricing, oktopost.com/platform/advocacy-agent, oktopost.com/platform/social-employee-advocacy, oktopost.com/consultation, oktopost.com/demo and oktopost.com/solutions/financial-services, October 6, 2026.
To put Postfox's public price in numbers: a team of 15 on the monthly plan pays $190 for the first 10 people plus $19 for each of the other 5, so $285 a month. On the yearly plan, the same team pays $1,800 plus $180 for each of the other 5, so $2,700 a year. Everyone who accepted their invitation counts, admins included.
When Oktopost is the better choice
Oktopost is designed for B2B marketing teams that run social media across channels. It's likely the better fit if:
- You want publishing, listening, analytics and employee advocacy in one platform.
- You want approved company content shared widely, adapted to each employee's voice.
- You need social posts tied to contacts in Salesforce, HubSpot or Marketo.
- You work in financial services and need approvals, audit trails and archiving to Smarsh or Proofpoint.
- Your teams live in Microsoft Teams.
For teams like these, an annual plan and a customer success manager are part of what you're buying.
When Postfox is the better choice
If you're a small team that sells on LinkedIn, Postfox is likely the better fit if:
- You're a team of 5 to 100 people, and LinkedIn is where your buyers are.
- You want to see the price on the website and start this week, without requesting a quote.
- You want each person's post written from what they told Postfox about their own work.
- You want people to approve in one click in Slack, or from an email, with nothing going out without them.
- You don't need a social media management platform to get your team posting.
If you're starting a program from scratch, our guide on how to get employees to post on LinkedIn covers the first steps, and these employee-generated content examples show what the posts can look like.
Oktopost's Advocacy Agent and Postfox
Both use AI to write posts in each person's voice, but they start from different places. Oktopost's pages describe its Advocacy Agent as working only with pre-approved company content: content your marketing team has already approved is rewritten in each employee's voice, from tone preferences and writing samples, and keeps learning from their edits. Employees review and approve each draft, or let the agent post approved content for them on autopilot. It's built for teams that want their approved message on many profiles, each in its author's own words.
Postfox starts from what each person tells it about their own work: a project, a customer question, something they learned. The campaign's brief sets the theme, the draft comes from their material, and Postfox checks it against that material before they see it. Nothing goes out without the author's approval.
How Postfox works
- Write one brief: the theme, what you want to say, any documents (PDF, text or Markdown), and an optional call to action and link.
- Postfox writes a different draft for each person, in their voice, from what they told it about their own work.
- Each person approves, edits or declines their own post, starting from Slack or an email.
- Approved posts go out on their own profile through the official LinkedIn API, at one of their posting times or a time they pick.
There's no browser extension and no LinkedIn password to share. Each person connects their own LinkedIn account, and Postfox only asks LinkedIn for permission to sign them in and to publish the posts they approve, so it can't read their feed, messages or connections. Admins see a post only after its author approves it, and never who said no.
What Postfox doesn't do yet
An honest list, so you can rule it out quickly if it doesn't fit:
- LinkedIn only.
- No Microsoft Teams yet: approvals work in Slack or by email.
- Reach and engagement analytics per post are in development.
- No pre-publication compliance review or archiving, so it isn't a fit yet if your posts need a registered principal's approval (FINRA Rule 2210).
FAQ
How much does Oktopost cost?
Oktopost's pricing page shows no prices. It describes two annual plans, Professional and Advanced, built for B2B marketing teams, with a final quote that depends on team size and add-ons, given after a call (as of October 6, 2026). Postfox's price is public: $190 a month for 10 people, then $19 per extra person, or $1,800 a year for 10 people, then $180 per extra person.
Is there a cheaper Oktopost alternative for small teams?
Postfox is built for small teams on LinkedIn, with a public price: $190 a month for 10 people, then $19 per extra person, or $1,800 a year for 10 people, then $180 per extra person. The first campaign is free for up to 10 people, with no credit card.
Does Oktopost's Advocacy Agent write posts from scratch?
Its pages describe the agent as working only with pre-approved company content, rewritten in each employee's voice. Postfox writes each person's post from what they told it about their own work, within the campaign's brief.
Do I need a social media management platform for employee advocacy?
Not if what you want is your team posting on LinkedIn about their work. If you also manage company pages, listening and reporting across networks, a platform like Oktopost covers that and Postfox doesn't.
Does Postfox work with Microsoft Teams?
Not yet. Approvals work in Slack or by email. If you need Teams, tell us at hello@postfox.ai.
Oktopost is a trademark of its owner. Postfox is not affiliated with or endorsed by Oktopost. Information about Oktopost comes from its public website as of October 6, 2026. If something is out of date, email hello@postfox.ai and we'll fix it.