What small teams need from employee advocacy software
- A price you can read before you talk to anyone, and a plan that fits a team of 5 or 50.
- A setup without IT: sign up, invite people by email, launch.
- Posts about each person's own work, so each one reads differently.
- Approval where people already work, like Slack or email, with nothing going out without them.
- No content library to keep stocked. A small team rarely has someone whose job that is.
Why enterprise platforms are often a poor fit
Several established platforms are built for large programs, and their own websites say so (as of October 6, 2026). EveryoneSocial's pricing page describes programs from 500-person pilots to global rollouts of 50,000+, priced by quote. Haiilo's pricing FAQ says most of its customers start at around 500 employees, and its advocacy plans have a minimum number of seats. DSMN8 describes itself as built for enterprise use, with annual contracts. Sociabble says it helps large organizations around the world, priced by custom quote. Oktopost says it specializes in companies with at least 200 employees, on annual plans.
None of that is wrong for a program of thousands. For a team of twenty, it means a sales process before the first post. See how Postfox compares with each of them.
How Postfox works
- Write one brief: the theme, what you want to say, any documents (PDF, text or Markdown), and an optional call to action and link.
- Postfox writes a different draft for each person, in their voice, from what they told it about their own work.
- Each person approves, edits or declines their own post, starting from Slack or an email.
- Approved posts go out on their own profile through the official LinkedIn API, at one of their posting times or a time they pick.
There's no browser extension and no LinkedIn password to share. Each person connects their own LinkedIn account, and Postfox only asks LinkedIn for permission to sign them in and to publish the posts they approve, so it can't read their feed, messages or connections. Admins see a post only after its author approves it, and never who said no.
Pricing
Postfox's price is public: $190 a month for 10 people, then $19 per extra person, or $1,800 a year for 10 people, then $180 per extra person. You pay for people who accepted their invitation.
To put Postfox's public price in numbers: a team of 15 on the monthly plan pays $190 for the first 10 people plus $19 for each of the other 5, so $285 a month. On the yearly plan, the same team pays $1,800 plus $180 for each of the other 5, so $2,700 a year. Everyone who accepted their invitation counts, admins included.
Your first campaign is free for up to 10 people, with no credit card.
FAQ
How much does employee advocacy software cost for a small business?
It depends on the tool. Of the five platforms we compare, four quote each customer and show no prices on a pricing page; Haiilo lists its entry advocacy plan from $15 per seat a month, with a minimum number of seats (as of October 6, 2026). Postfox's price is public: $190 a month for 10 people, then $19 per extra person, or $1,800 a year for 10 people, then $180 per extra person. Your first campaign is free for up to 10 people.
Is there employee advocacy software for startups?
Yes. Postfox is built for small teams: self-serve sign-up, a public price, no sales call, and a first campaign free for up to 10 people. Each person posts about their own work, from their own LinkedIn account.
We have fewer than 10 people. Does Postfox work for us?
Yes. The plan includes up to 10 people for $190 a month, so a team of 6 pays $190 a month. Your first campaign is free for up to 10 people.
Do we need IT to set it up?
No. An admin signs up, answers a few questions about the company and invites the team by email. Each person connects their own LinkedIn account. Slack is optional, since approvals also work by email; if your Slack workspace only lets admins add apps, your Slack admin approves the Postfox app once.
Can we try it first?
Yes. Your first campaign is free for up to 10 people, with no credit card. If people approve at least half of the posts written for them in the first campaign, the second campaign is free too, on the same terms.