LinkedIn Removed Its Employee Advocacy Tools: What's Left in 2026

If you're looking for LinkedIn's My Company tab, or the Employee Advocacy tab where Page admins recommended posts to their colleagues, they're gone. LinkedIn has stepped back from employee advocacy twice: it folded its Elevate app into LinkedIn Pages in 2020, then removed the Pages features that replaced it, starting in November 2024.

This guide covers what LinkedIn removed and when, what still works for involving employees from a LinkedIn Page in 2026, with LinkedIn's own steps, the limits of what's left, and the options for a small team. Every fact comes from LinkedIn's Help Center and announcements; where vendor posts from October 2024 tell it differently, LinkedIn's version is used.

The timeline, from Elevate to no advocacy tab

The vendors framed November 2024 as the end. LinkedIn describes a gradual phase-out that started in November 2024 and was complete by January 2025.

What the My Company tab and the Employee Advocacy tab did

In the first version of its removal notice (September 2024, kept by the Internet Archive), LinkedIn described the My Company tab as a place where employees saw their coworkers' milestones, engaged with trending posts from coworkers and with content the company recommended, and found colleagues to connect with. Page admins with the curator role recommended that content, and LinkedIn told admins to export their Employee Advocacy analytics before the removal.

DSMN8, an advocacy vendor, lists what those analytics showed: how many posts were recommended, how many employee posts came from them, their reactions, comments and reshares, and who shared, by job function, seniority and location. EveryoneSocial calls the My Company tab LinkedIn's soft landing after Elevate. LinkedIn's own pages don't make that link, but the features removed in 2024 match what LinkedIn promised Page admins in 2020: a way to curate content for employees, send it to them and measure the engagement.

Why LinkedIn removed them

LinkedIn's notice gives a general reason: it reviews its features from time to time and drops some to put its resources into better products. EveryoneSocial's post argues that employee advocacy was never central to LinkedIn's business; DSMN8's gives no reason. For what the tabs used to do, LinkedIn now suggests working with an external partner, such as a LinkedIn Marketing Partner.

What still works in 2026

• Notify employees about an important Page post, free. The steps are below.
• Repost employees' posts as your Page, free. LinkedIn's notice points admins to the Feed tab of the Page admin view to reshare employees' best posts and @mentions.
• React or comment as your Page on employees' public posts, free.
• Thought Leader Ads, paid: sponsor an employee's public post as an ad, once they approve it in Campaign Manager. They can withdraw it later.

What's gone: recommending content to employees, the curator role, and the Employee Advocacy analytics. LinkedIn's Page analytics now cover content, followers, visitors, search appearances, competitors, employer brand and newsletters, with nothing on employee sharing. And an employee's post can't be featured on your Page: a post taken from a profile is featured on the admin's own profile instead.

How to notify employees on LinkedIn, step by step

Before you start, check four things:

• You're a super admin or a content admin of the Page; analysts can't send employee notifications.
• At least 2 employees list your Page in the Work Experience section of their LinkedIn profile.
• The post isn't targeted at a specific audience.
• Employees haven't already been notified about this post.

Then follow LinkedIn's steps, on desktop:

1. Open your Page's admin view: on the LinkedIn homepage, click your Page under My pages (how to access the admin view).
2. Click Page posts in the left menu.
3. On the post, click the More button, the three dots in its upper-right corner.
4. Select Notify employees.

What happens next: LinkedIn doesn't notify every employee. It picks recipients with a relevance model, aimed at what it calls a critical group of employees, and anyone can opt out. Delivery can take several hours. Employees who open the notification can react, comment or reshare, and the post's analytics carry the label Employees notified.

How often: LinkedIn's Help Center says an admin can notify employees once per day, and only once about a given post. LinkedIn's Pages best practices recommend doing it at most once a week, for your most important posts. At launch in 2019 the limit itself was once every seven days, which is why older articles still say weekly.

Why Notify employees doesn't show up

• Fewer than 2 people list your Page as their employer in their Work Experience.
• The post is targeted to a specific audience.
• Employees were already notified about this post.
• Your admin role is analyst, not super admin or content admin.

How to repost an employee's post as your Page

To find employees' posts, open the Page admin view: Feed in the left menu shows posts from your employees (admin view features), and Activity, then the Mentions filter, shows posts that mention your Page (Page activity).

LinkedIn documents the repost steps for Page posts: click Repost on the post, choose Repost or Repost with your thoughts, set Posting as to your Page in the dropdown next to your name, then click Post. The repost appears in your followers' feeds under your Page's logo. LinkedIn's Help Center names super admins for reposting as the Page; its Pages FAQ and permissions table include content admins too.

To react or comment as your Page instead, find the employee's public post in your feed or by search, choose your Page in the dropdown next to your profile picture under the post, click Save, then react or comment. LinkedIn may limit how many comments a Page makes in a given period.

The limits for a small team

• You need at least two employees linked to your Page before you can notify anyone.
• LinkedIn chooses who gets each notification, and employees can opt out.
• One notification per post, at most once a day, and LinkedIn itself suggests once a week.
• Targeted posts can't be sent to employees, and notifications can take hours to arrive.
• Results are per post, under the Employees notified label; nothing reports on employee sharing as a whole.
• The native tools spread your Page's posts and repost your employees' posts. None of them helps employees write posts of their own.

Options for a small team

Use what's left, on a weekly routine. Notify employees for the one Page post that matters most that week, as LinkedIn recommends. During the week, repost two or three employee posts that mention the company, and comment on others as the Page. It costs nothing, and it works best when employees already post.

Run a simple program by hand. DSMN8 lists running advocacy manually, with a spreadsheet and your internal communications, as one option. In practice: a shared list of topics, a reminder in Slack or email, and a regular slot for each person to post. For a rhythm that works, see the LinkedIn posting schedule, with a sample week for a team of 10.

Use a dedicated tool. Many replace what LinkedIn removed, from enterprise platforms to small AI tools. The best employee advocacy software for small teams compares 15 of them, and employee advocacy software pricing compared shows what each costs for 10, 25 and 50 people. Postfox, which publishes this guide, turns one brief into a different post for each person, in their own voice; each person approves their own in Slack or by email, and posts go out through the official LinkedIn API. See how it works.

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