What Sprout Social Employee Advocacy does
Employee Advocacy is Sprout Social's advocacy product, called Bambu by Sprout Social until October 2022. Contributors, managers and admins add stories (links, posts, photos or videos, or items from an RSS feed) with pre-approved message ideas, and AI Assist can suggest up to 3 message ideas for an article story. Employees share those stories to their own networks from the web or the mobile apps, with their own text or a suggested message, and can suggest stories too.
Stories that contributors add go to approval by managers or admins. Admins can compile stories into newsletters or broadcasts for groups of employees in Microsoft Teams or Slack, and reporting includes earned media value.
What it costs
Employee Advocacy is an add-on to a Sprout Social plan. Sprout's pricing page says it's available on the Standard plan and up, and its card shows no price, only Schedule a demo. Sprout's help center says add-ons are optional and cost extra on top of the subscription. Standard costs $199 per seat a month, billed annually; Professional is $299 and Advanced $399.
Estimate: Vendr's pricing guide for PostBeyond, another advocacy tool, puts Sprout Social Advocacy at $18,000 to $45,000 a year for 100 users, plus $2,500 to $10,000 for onboarding (page last updated February 2026, checked October 10, 2026). Those are Vendr's figures, not Sprout's prices, and Vendr doesn't say whether they include the Sprout plan.
Sprout's plans are free for 30 days, with no credit card; its pages don't say whether that includes Employee Advocacy.
Who it's for
Teams that already run Sprout Social for publishing, engagement and reporting, on Standard or above, and want an admin-curated advocacy program in the same suite, with approvals, newsletters in Slack or Microsoft Teams, and earned media value reporting.
Limits for a team of 10 to 50
You pay for a Sprout Social plan first, then the add-on, at a price you only get from a demo. Vendr's figures are for 100 users, which tells a team of 20 little about its own price.
Posts start from the stories admins curate, and employees add their own words when they share. If your team sells mainly on LinkedIn and doesn't use Sprout for anything else, a tool built only for advocacy is usually simpler to buy and to run.
Alternatives to Sprout Social Employee Advocacy, with prices
| Tool | Starting price | 10 people | Demo required | Best for |
|---|---|---|---|---|
| Postfox | $190 a month for 10 people | $190 a monthor $1,800 a year ($150 a month) | No | Teams of 10 to 50 that sell on LinkedIn and want each person posting about their own work, with a public price. |
| Vulse | $18 per user a month billed yearly (1 to 10 seats) | $240 a monthor $180 a month billed yearly | No | Teams that want per-seat pricing with no minimum, AI drafts in each person's voice and a manager approval step. |
| Heyoo | $349 a month for up to 10 people (Team) | $349 a month (Team) | No | Marketing teams that want flat plans by team size and a campaign brief turned into suggestions for each person. |
| TeamPost | $20 per user a month (Pro) | $200 a month (Pro) | No | Teams that want an AI ghostwriter for each person, paid per person. |
| Empanada | $199 a month for the whole company | $199 a month | No | Companies that want one flat monthly price for everyone and a library of marketing-approved posts. |
| Clearview Social | $425 a month, billed annually (Team, 50 employees) | $425 a month billed yearly (Team) | Yes | Small teams that want a published price and a simple, admin-curated sharing queue. |
| GaggleAMP | Quote-basedEstimate: median $10,800 a year (Vendr, checked October 10, 2026) | Quote-based | No: proposal by email | Companies that want to invite everyone at a company-size price, with an AI variation of a manager's post for each person. |
| EveryoneSocial | Quote-basedEstimate: median $28,958 a year (Vendr, checked October 10, 2026) | Quote-based | Quote by form | Enterprise programs of hundreds to tens of thousands of people, including regulated firms that need supervision and archiving. |
Prices checked on October 10, 2026, on each vendor's own pages (each price links to its source). Costs per team are computed only from published prices and minimums, in US dollars. "Quote-based" means the vendor gives a price only on request; an estimate is a third party's figure, labeled with its source and date, never the vendor's price.
If you're weighing Sprout Social's advocacy add-on against a tool built for small teams, here is how it lines up with Postfox, from what each company's own pages say.
Sprout Social vs Postfox at a glance
| Sprout Social | Postfox | |
|---|---|---|
| Built for | Teams that use Sprout Social for publishing, engagement and reporting, on Standard plans and up | Small teams on LinkedIn. Each plan includes 10 people. |
| Pricing | A paid add-on, price on request. Standard is $199 per seat a month, billed annually. Vendr estimates $18,000 to $45,000 a year for 100 users (its estimate, not Sprout's price). | Public. $190/month for 10 people, then $19 per extra person. Yearly: $1,800 for 10 people, then $180 per extra person. You pay for people who accepted their invitation. |
| Commitment | Standard's published price is billed annually; the add-on's terms aren't published | Monthly or yearly. Monthly plans can be cancelled anytime, effective at the end of the billing period. |
| Getting started | Schedule a demo for the add-on. Sprout's plans are free for 30 days; its pages don't say whether that includes advocacy. | Self-serve sign-up, no sales call. First campaign free. |
| How posts are created | Admins, managers and contributors curate stories with pre-approved message ideas (AI Assist suggests up to 3 for articles). Employees share them with their own text or a suggestion. | One brief per campaign. Postfox writes a different post for each person, from what they told it about their own work. |
| Networks | LinkedIn, X, Facebook and Instagram, with limits by profile type | LinkedIn only, through the official LinkedIn API |
| Where people approve or share | Web and mobile apps, with newsletters in Slack or Microsoft Teams. Managers or admins approve contributors' stories. | Slack or email. Each person approves, edits or declines their own post; editing opens it in Postfox. |
Sprout Social information from sproutsocial.com/pricing, sproutsocial.com/features/employee-advocacy, its help center on pricing, on stories, on approvals, on networks and its October 2022 release notes, October 10, 2026.
To put Postfox's public price in numbers: a team of 15 on the monthly plan pays $190 for the first 10 people plus $19 for each of the other 5, so $285 a month. On the yearly plan, the same team pays $1,800 plus $180 for each of the other 5, so $2,700 a year. Everyone who accepted their invitation counts, admins included.
When Sprout Social is the better choice
Sprout Social's advocacy add-on makes the most sense inside Sprout. It's likely the better choice if:
- Your marketing team already runs Sprout Social on Standard or above.
- You want advocacy, publishing, the inbox and reporting in one suite.
- You want people sharing to X, Facebook and Instagram as well as LinkedIn.
- You want curated stories with approvals, newsletters in Slack or Microsoft Teams, and earned media value reporting.
For teams like these, adding advocacy to a Sprout plan they already pay for can be simpler than adding another tool.
When Postfox is the better choice
If you're a small team that sells on LinkedIn and doesn't use Sprout, Postfox is likely the better fit if:
- You're a team of 5 to 100 people, and LinkedIn is where your buyers are.
- You want to see the price on the website and start this week, without requesting a quote.
- You want each person's post written from what they told Postfox about their own work.
- You want people to approve in one click in Slack, or from an email, with nothing going out without them.
- You don't want to buy a social media management suite to get employee advocacy.
If you're starting a program from scratch, our guide on how to get employees to post on LinkedIn covers the first steps, and these employee-generated content examples show what the posts can look like.
How Postfox works
- Write one brief: the theme, what you want to say, any documents (PDF, text or Markdown), and an optional call to action and link.
- Postfox writes a different draft for each person, in their voice, from what they told it about their own work.
- Each person approves, edits or declines their own post, starting from Slack or an email.
- Approved posts go out on their own profile through the official LinkedIn API, at one of their posting times or a time they pick.
There's no browser extension and no LinkedIn password to share. Each person connects their own LinkedIn account, and Postfox only asks LinkedIn for permission to sign them in and to publish the posts they approve, so it can't read their feed, messages or connections. Admins see a post only after its author approves it, and never who said no.
What Postfox doesn't do yet
An honest list, so you can rule it out quickly if it doesn't fit:
- LinkedIn only.
- No Microsoft Teams yet: approvals work in Slack or by email.
- Post statistics such as impressions and reactions. LinkedIn hasn't given Postfox access to them.
- No pre-publication compliance review or archiving, so it isn't a fit yet if your posts need a registered principal's approval (FINRA Rule 2210).
FAQ
How much does Sprout Social cost?
Sprout Social's plans have published prices, from $199 per seat a month for Standard, billed annually. Its Employee Advocacy add-on, available on Standard and up, has no published price: the pricing page offers only Schedule a demo (as of October 10, 2026). Vendr's PostBeyond pricing guide estimates $18,000 to $45,000 a year for 100 users, plus onboarding; that's Vendr's estimate, not Sprout's price. Postfox's price is public: $190 a month for 10 people, then $19 per extra person, or $1,800 a year for 10 people, then $180 per extra person.
Is Sprout Social Employee Advocacy the same as Bambu?
Yes. Sprout's help center release notes for October 2022 say Bambu by Sprout Social was renamed Employee Advocacy.
Can I buy Sprout's employee advocacy without a Sprout plan?
Sprout's pricing page lists it as an add-on available on the Standard plan and up, and its pages don't describe buying it on its own. Ask Sprout during the demo if you only need advocacy.
Is there a cheaper Sprout Social Employee Advocacy alternative for small teams?
Postfox is built for small teams on LinkedIn, with a public price: $190 a month for 10 people, then $19 per extra person, or $1,800 a year for 10 people, then $180 per extra person. The first campaign is free, with no credit card.
Does Postfox work with Microsoft Teams?
Not yet. Approvals work in Slack or by email. If you need Teams, tell us at hello@postfox.ai.
More: the best employee advocacy software for small teams, employee advocacy software pricing compared, and how Postfox works.
Sprout Social is a trademark of its owner. Postfox is not affiliated with or endorsed by Sprout Social. Information about Sprout Social comes from its public website as of October 10, 2026, and the estimate from Vendr. If something is out of date, email hello@postfox.ai and we'll fix it.