The brief
One brief for the whole welcome. It gives everyone the same facts, says who should post, and settles what can be shared about the new hire.
Sample brief
Campaign title
Welcome [Name] to the [Team] team
Brief
[Name] joins us on [date] as [Role]. They'll own [main responsibility], which until now [how it was handled]. Before [Company], [Name] spent [number] years at [previous company or field], where they [one concrete thing they did].
We'd like the welcome to come from the people who'll work with them: their manager, someone from the team, and [Name] if they want to post. Write about the part you know firsthand. [Name] is happy to be tagged; don't share anything about them beyond this brief and their profile.
Three posts from that brief
The same news from three seats. Replace the words in [brackets], and change anything that doesn't sound like you.
We spent four months looking for the person who'd own [main responsibility] at [Company]. On [date], [Name] starts as our [Role].
What made the decision easy: in the interview, [Name] walked us through [one concrete thing they did], then spent half the time asking about our customers instead of our org chart.
Their first project is [first project]. If you're one of the customers who asked us for [thing], you'll hear from them soon.
Welcome to the team, @[Name].
Selfishly happy about this one. [Name] joins us on Monday, which means I finally have someone to debate [topic of your shared work] with 😄
If you worked with [Name] at [previous company], you already know. Everyone else: say hi.
New job news: today I start as [Role] at [Company].
I'll be working on [main responsibility]. The reason I said yes: [one honest reason, for example the team talks to customers every week].
I'm spending my first weeks listening, so if you use [Company], or do this job somewhere else, I'd love to hear what you'd want from someone in my seat.
Thank you to @[Manager's name] and the team for a very kind first day.
The company Page post
Short and factual: the people's posts carry the warmth.
Please welcome [Name], our new [Role]. [Name] joins from [previous company or field] and will lead [main responsibility]. Glad to have you with us, @[Name].
Timing and tagging
- Let the new hire choose the order. Some want to tell their own network first; some haven't told their old team yet. Wait for their go.
- Spread the posts over the first week. The new hire's post, the manager's, a teammate's, then the Page. Three people posting on the same morning looks planned.
- Tag with @, and ask first. LinkedIn notifies the members you mention, by email and in the app, and you don't need to be connected to mention someone; some members turn mentions off (LinkedIn Help: Mention people in your posts). Check that the person is happy to be named before you tag them.
- Stick to what you know firsthand. No salary, no personal details, nothing about their old employer they haven't said publicly.
FAQ
What should a new hire LinkedIn post say?
Who joined, the role they'll do, one true detail about them (what they did before, or why you hired them) and a welcome. Two or three short paragraphs are enough.
Should the company or the new hire post first?
Let the new hire decide. Many prefer to share their news with their own network before the company Page announces it.
Is it OK to tag a new hire before their first day?
Only if they've agreed. Some haven't updated their profile or told their previous employer yet.
How long should a welcome post be?
Usually 40 to 120 words. One specific detail says more than a list of adjectives.
Can AI write a new hire post?
It can draft one, but each person should edit it and keep only what's true. A welcome full of generic praise reads like nobody wrote it.
More templates: LinkedIn post templates for teams. New to the idea? What employee advocacy is, for a small team.